This page is used to add or modify keywords assigned to a service. A service is a logical group of keywords. A short code can have multiple services and a service can have many keywords. Each service must have an optin and opt out keyword. Double opt-in campaigns must also have double optin keyword.



Represents a command - sent from a user's phone. In response to receiving this text, the campaign will reply with the text you define in the Message field. For example, whenever someone sends "Y" to the short code the system will reply with:

"Thank you for joining the Revolution. You will receive up to 1 message per day with latest tips on health and fitness. Std charges apply. Send STOP to quit."

You can create multiple keywords and associate them with the same response at once. To do so, separate keywords with commas.

Keyword Description This is a description of the keyword. This is used for reporting purposes only.

Message Text of the message that will be sent to the phone that initiated communication by sending the related keyword.

Characters Length of the text. Please note that most carriers in USA and Canada limit the length of message to 136 characters.

UNICODE Check this option if the text you entered is in one of the languages that use UNICODE character set (Chinese, Japanese, Hebrew, Arabic...)

Message templates This is a list of all other messages that you previously recorded in any campaign. They are listed for the purpose of quick reference. When you click on one, its text will be copied to the Message field where you can make final edits - this saves you time when you are starting to create a new campaign


(only available for premium short codes)

This field is available only if your short code is registered as Premium Rated and your service/campaign are defined as Premium. In this case, you can specify if the keyword will result in a billable event for the recipient of the message. Please note that mandatory keywords, optin and optout and help commands can NOT be premium rated.

Keyword Type

Each Service must have an opt-in and opt-out keyword. Table below offers some examples. Some Carriers mandate use of double opt-in keywords.

Type Keyword Response
Optin Yes Thank you for subscribing to Joke-a-day. U will get 1 joke each morning. Standard carrier charges apply. Send STOP to cancel
Double Optin Joke (Applies to premium short codes only) Thank you for interests in Joke-a-day. To confirm please reply with word YES. Standard carrier charges apply. Send STOP to cancel
OptOut STOP Thank you for using Joke-a-day. You have been unsubscribed and will no longer receive daily jokes
Premium or Custom NYC Custom keyword - used to provide information request. For example for weather information in New York send NYC to 77777. This is used for Information service campaigns

Save Additional Info (optional) Applies to optin keywords only. Check this if you want to capture additional information from your users. You can capture First Name, Last Name and email address. To do so:

1. Check this option

2. Explain to the senders to follow the opt-in keyword with one or all of the following:

  • L=lname
  • F=fname
  • E=email

For example, let's assume that your optin keyword is YES and you want to collect names and email of the senders. You would then provide instructions to the senders similar to:

To participate in our campaign please send

YES L=lastname F=firstname E=email

to short code 12399

When people respond to your optin keyword, if they provide information in the expected syntax, this will be recorded in the list of Subscribers for this campaign.

Generate Optin Code Apart from providing mobile optins you can also generate optin script which you can post on your website. This way, you can accept optins from your web site visitors. They will not need to optin from their phones. When you check this option and then save the screen a window will pop-up with code generated for this purpose. You can cut+paste this code in your web site.

Dynamic tags

You can include dynamic tags in your reply message and depending on the tag you include, your account will automatically generate the outbound message which will include this dynamic piece of information. Available tags are displayed in the image above.

For example, you can send unique, auto generated coupons to each subscriber to your service.