txtr.ca is a unique Canadian service that allows you to create mobile customer groups and engage them in communication with your company using text messaging. For more on txtr.ca please go to http://www.txtr.ca
77777 is a Canadian short code that works with your txtr.ca account and all mobile networks in Canada.
To use txtr.ca you need to create an account. Please go to http://www.txtr.ca to start.
We support all Canadian networks. Specifically:
- Rogers Wireless
- Bell Mobility
- Telus Mobility
- SaskTel Mobility
- Virgin Mobile Canada
- Aliant Mobility
- Telebec Mobilite
- NortherTel Mobility
- Wind Mobile
One text message can be up to 136 characters.
It is not possible to import existing lists of numbers. Canadian telecom regulations mandate that for mobile marketing campaigns each number must first opt-in to the campaign by sending an opt-in keyword that defines a campaign to the short code associated with the campaign. For txtr.ca campaigns this means that you first need to create a campaign and create one or more keywords in it. Then, you instruct your audience to send such opt-in keyword to 77777. Once they do so, their numbers will show up in your campaign and you will be able to use these numbers in future mobile marketing campaigns.
Standard messaging rates apply
To opt-out and stop receiving messages from the service send STOP to 77777 from your phone.
Once you have created your account you need to create at least one Campaign (also called Service) and in it at least one keyword. Here is a step-by-step process:
- Login to your account
- Go to Campaigns->Mandatory Keywords. This screen specifies the text of
messages subscribers to your campaigns will get when they send one of the
mandatory keywords (STOP or HELP). In general, your response for a STOP command
should be: "Thank you, you have been unsubscribed from the campaign and will
no longer receive messages from YOUR_CAMPAIN". For Help, you should indicate
where they can receive further information - for example your web site or phone
number. "Pizza-Pizza is a mobile marketing campaign that lets you save on
your favorite food. Send keyword to 77777 to get discounts. Std rte apply. Call
888pizza12 4 more"
- Now open Campaigns->Manage to enter
- Click on the Create New Service link to create a new service.
- When you created a service, click on the name of the service to define your
keywords. More on keywords can be
- That's it. Your campaign is now ready to go.
Here are some tips for conducting successful marketng campaigns:
- Make text of your messages focused and succinct. No fluff, no abberviations. Know your target audience is and speak directly to it. Leave out extraneous details and simply describe how to take advantage of your offer and its benefits.
- Differentiate from spam to prevent your messages from being deleted. No marketing hype like “amazing” offers, slang and text abbreviations.
- Include call to action, offer something of immediate value. The message should describe the benefits of acting now.
- Identify yourself to enhance chance of your message being read. It is critical that your message clearly identifies your business or brand.
- Make your recipients feel special. Offer exclusive mobile promotion that is not available elsewhere. Otherwise, your subscribers may opt out of receiving any future texts from you.
- Offer easy way to opt-out
Here is an exmple of a bad promotional text message:
- Unbelivble prices at www.foo.com LOL. They are gone tomorw.
Notice that the text includes hype, abbreviations and slang but it does not specify the brand (sender), does not offer an exclusive deal not that can hurt your campaign.
Now, look at some good examples:
- 50% off all iPad leather bags at www.foo.com. Next 48 hours only. Use coupon code SMS50IPAD at checkout
- 50% off iPad leather bags through 4/1/12. Show this SMS at checkout for discount. More at: www.foo.com/loc
In each example the offer is clearly stated, with a explicit call-to-action. Each text also provides a sense of value, timeliness and exclusivity. The messages create a sense of urgency, which people would expect from a text.